What To Look For In Great Telemarketing Reps

Posted on: 13 July 2015

Telemarketing is a tricky field. People who work as telemarketers have to be both patient and engaging. They have to know how to "read" people over the phone and sell a pitch without sounding too pressuring. When you are looking to hire telemarketers to promote your own business or product, you want to choose people who care about your brand. After all, the voice on the other end of the phone can make or break business from the customer's point of view. Here are qualities you should look for in a telemarketing rep.

Smiling voice

People who are good at telemarketing are able to smile with their voices. They always have a chipper tone to their speaking voice, even if they are submitting the 100th sales' pitch of the day. Customers appreciate telemarketers who have a friendly, sincere voice over reps who sound mechanical and to-the-point.

In addition to sounding friendly, great telemarketers tend to be friendly, as well. They ask customers how they are doing, repeat questions back to them to show they are listening, and know when to end a call with or without success.

Excellent communication

A great telemarketing rep knows how to submit a product or service pitch while listening to their customers at the same time. A customer is more likely to trust and agree with a telemarketer who allows them to speak and explain exactly what they are hoping to get out of what is being offered. A bad telemarketer pushes a product until a customer either gets off the phone or is bullied into a sale. A great telemarketer allows a customer to realize they need what is being offered on their own by listening to them.

Competitive nature

A telemarketer should be helping you brand your business, so a competitive nature is necessary to help them (and you) land better sales. So in addition to having a friendly voice and being a wonderful communicator, an ideal telemarketing candidate for your company keeps track of their own completed pitches. They compare their strategies with their coworkers and are always learning new ways to best reach their customers.

When hiring telemarketers for your company, you need more than a smooth talker. You need someone with an engaging voice and genuine kind personality, a competitive drive to succeed, and a keen ear for listening to a customer's real needs. If you look for these qualities it should not be difficult for you to find the perfect people for your telemarketing positions.