Ways to Market Your Commercial Real Estate Company

Posted on: 21 August 2020

If you run a commercial real estate company, you may find yourself wondering what the best way to market your company might be. Marketing for real estate can be tricky in general, but with commercial real estate, you want to be especially careful of where and how you invest your marketing money. After all, commercial real estate is something of a niche field and the general marketing tactics for residential real estate may just not work for your commercial real estate company. Get to know some of the ways to begin better marketing for your commercial real estate company. Then, you can be sure you are doing everything you can to properly market your commercial real estate company. 

Use Social Media Wisely

One of the areas that gets overlooked for commercial real estate marketing is social media. However, much of what you can do on social media is free, which is a great way to boost your marketing without spending a lot of your budget. Find a social media platform that best suits your business and target audience. For the younger real estate investors, you might go after Instagram, SnapChat, or even TikTok. For the more seasoned real estate investors, you might focus on Twitter or Facebook. 

Post to your commercial real estate social media account at least daily or every few days. Post relevant and useful content to potential buyers and real estate investors. This could be something like one of your listings that is a great deal or could be a post linked to an article on securing financing to purchase commercial real estate. The more relevant content you share, the more likely people are going to be to connect with you and share your content, which can gain you clients. 

Work with an SEO Company

SEO (Search Engine Optimization) is an important part of running any business, and can sometimes be overlooked in the commercial real estate world. Essentially, what SEO does is that it helps to get your pages and posts listed higher in search engine results. You need to use specific keywords and phrases in your content in order to come up in these searches. This can be difficult for you to manage while you are also managing your entire business.

As such, it is a good idea to work with a company that specializes in SEO for commercial real estate companies. They will optimize your social media, your blog, your website, and all of your content online to get you the best web search results possible. This will, in turn, drive business to your website and your company, potentially increasing sales. Now that you know a few ways to market your commercial real estate company, you can get the process started immediately.