Online Presence Management: What Your Company Should Do

Posted on: 5 November 2020

With trends shifting to online access and mobile-driven consumers, it's more important than ever for businesses of all sizes to manage and maintain their online presence as carefully as possible. If your company's online listings are inaccurate or you have a multitude of negative or incorrect reviews, it can be damaging to your company's reputation and the possibility of gaining new customers. Here's a look at some of the things you should know about maintaining and managing your business listings online.

Keep Up With Major Business Changes

Online business listings include your address, phone number, and your business hours. When these listings are correct, it makes it easy for potential customers to find and contact you. If a prospective new customer finds you online and your business hours aren't accurate, your phone number has changed, or the link to your website is outdated, it could lead to frustration that causes them to move on to a competitor in your area instead.

One of the best ways to ensure that this information is always accurate is to appoint someone on your staff to be responsible for keeping this information up to date across all search platforms. That way, you can be confident that the information potential customers find is accurate.

Monitor Your Reviews

More and more platforms, including search listings and social media platforms, incorporate review features. As a result, many consumers start their company searches by looking at the reviews for a potential business before they visit. Your company's online reviews are a huge part of your company's reputation, and negative reviews, even if they are inaccurate, can be damaging.

Have someone appointed on your staff to monitor online reviews and respond to them or have them removed if they are blatantly incorrect. Unfortunately, some competitors may actually pay for a service designed to leave negative reviews for competing businesses in their area, so stay on top of your company's reviews to prevent this.

Be Accessible

The more accessible your company is, the better. When consumers can reach you and interact with your business easily, they are far more likely to do business with you. One of the best ways to do this is to work with a management service that can maintain all of your online listing information, your reviews, and your general customer interactions. These companies will directly connect you with potential customers who need it while responding quickly to those others who just need feedback or information. 

To get help with managing online listings, contact a marketing service, such as a Google My Business management service.