5 Reasons To Embed Video In Email

Posted on: 18 February 2022

Embedding video in email is a great way to keep your subscribers hooked and engaged. After all, who doesn't love a good video? Here's why you should really consider embedding videos in your emails:

1. Brings your Brand to Life

Adding video into your email is one of the best ways to bring your brand alive and explain what it's all about. Email newsletters help you keep in touch with customers, but they don't always let you explain who you are and what you do. Videos can be used to set expectations, spread key messages or simply show more of the personality behind the company name.

2. Personalizes Communication

Videos work really well for making communication more personal. If done correctly, video integrates seamlessly within an email newsletter and gives subscribers a better sense of what sort of businesses they're dealing with. Moreover, video establishes trust because viewers feel like they know you better; that connection serves as a solid foundation for your future relationship. Video is a great way to start this process and build on it as you go along.

3. It Makes Life Easier for Your Subscribers

Ultimately, video embedded within your email newsletters makes it easier for subscribers to consume the content they want. For example, if you're a home-based business and you send out a monthly newsletter with a cooking tutorial, an embedded clip of the lesson is going to save your subscribers from having to seek out or remember where that month's video was located on your website.

In this case, video embedded directly in the email not only makes it more likely for readers to view said clips but also increases the likelihood that they'll watch every step of your lesson rather than skipping ahead or back before closing their browser altogether.

4. It's Easier For You to Track Performance Metrics

By embedding the video in your email (rather than sending a standard hyperlinked URL), you'll be able to measure engagement data like time spent watching, scroll depth and clickthrough rates - which are all crucial bits of insight when it comes to finalizing creative ideas and iteration moving forward.

5. You Can Use it as Social Proof or Leverage influencers

If applicable, you'll likely want to include quotes from experts, customers or even peers in your emails, right? Because you're already establishing an emotional connection with the reader through video, why not draw on that for extra kudos? There's no better way to present your testimonials, social proof or other influential references than by embedding relevant videos right in your email.

The bottom line?  Videos are becoming more popular with each passing day because they're easy to digest and carry a powerful punch when it comes to engaging viewers. If you really want to engage your audience, embedding video will help get the job done - quickly, seamlessly and effectively.