4 Steps To Creating A Visually Appealing Web Design

Posted on: 13 April 2022

When building a website, you want to ensure that your website is engaging. You want visitors to stick around when they find your website. You want people to be engaged with your website, and you want to convert traffic. When it comes to structuring the layout of your website, there are numerous design principles to keep in mind to offer your visitors the best possible experience. 

Create a Visual Hierarchy

When you create a page, you need to create a visual hierarchy. This is about the arrangement of the colors and how they contrast and are sized with the other elements on the page. You want to use visual clues to guide the viewer through the webpage. This is the path one's eye will take as one navigates the page. 

You want things that carry a high visual prominence to be large, at the top of the page and use strong contrast and unique colors. You want these items to be surrounded by white space. You want items with low importance to be smaller, with lower contrast colors. Be deliberate in your use of colors and size to create the best experience for your viewers. 

Have a Great Headline

You want to have a great headline at the top of the page. One of the most essential headlines is the one at the top of the homepage. That headline should let a visitor know that they have come to the right place, where their questions will be answered. 

Incorporate your target keyword or keyphrase into the target headline. Be sure that you are clear about what your homepage and other webpages are about with the heading. This is one of the first things people see, so ensure crystal clear messaging. 

Go for a Tall Page

When creating your homepage, you will want to go for a tall page. It is better to have a tall page where your visitors can keep scrolling to get their questions answered than to direct someone off the home page. Take your time, create a visually appealing layout and answer all of your visitor's questions on the home page. 

A long home page that answers your visitors' primary questions can help improve your conversion rate. 

Focus on One Thing at a Time

While you may build a tall page, be sure you are focusing on one thing at a time. People don't like visually cluttered websites; a cluttered website can drive visitors away. Even if your website is tall, you will want to ensure that there is lots of white space or negative space where there are no words or images. This is more visually appealing. People find less complex designs more visually appealing. 

If you want your website to stand out, work with a web design agency that understands the four principles above and who knows how to create a website that converts visitors.