Ways Your Real Estate Website Design Is Limiting Your Success

Posted on: 18 October 2022

As a real estate business, having a good and attractive website is akin to having a good storefront –– it's where potential customers will go to gain more insight into your company.

But if your real estate website design is lacking, it could do more harm than good. Here are two ways your real estate website design might limit your success.

You Don't Have a Clear Call-To-Action

Your website's call-to-action (or CTA) is among the most crucial elements on your site. It basically instructs customers on what they need to do after visiting your website. So, it should be clear, concise, and easy to find.

If your CTA is buried at the bottom of your page or hidden behind a slider, chances are good that visitors won't see it or understand what you want them to do. So make sure your CTA is prominently displayed on every page of your site and that it's clear and easy to understand. You want visitors to know exactly what you want them to do and how to do it.

Your Design is Outdated

If your website looks like it was designed in the early 2000s, it's time for an update. A dated design can make your real estate business look out-of-touch and behind the times. What's more, an outdated design is often less functional and user-friendly than a modern one. These websites usually have slow loading times and poor navigation, and aren't optimized for mobile devices.

Unfortunately, first impressions matter, and if your website looks dated, potential clients may not take you seriously. So if your real estate website design looks a little outdated, it might be time for a refresh.

A web design developer can help you create a modern, responsive website that's sure to impress today's visitors. They will include the latest design trends, make sure your site loads quickly, and ensure that it's easy to navigate on any device. They will also incorporate a touch of your personal style to make sure your website is unique to your real estate business.

There's Too Much Text

People are more likely to skim a website than read it word for word. So if your real estate website design is full of long paragraphs of text, chances are good that visitors won't stick around to read it all.

Instead, break up your text with headings and subheadings, and use bullet points when possible. This will make your content more scannable and easier to digest. You can also use visuals like photos, infographics, and videos to break up your text and add some visual interest to your site.

If you want people to read your content, make sure it's easy for them to do so. This will, in turn, help increase leads and conversions on your real estate website.

If your real estate website design is guilty of any of these offenses, it's time to make some changes. You can increase your real estate company's success by working with a web design developer — such as iHomefinder, Inc. — to create a more modern, user-friendly, and SEO-friendly site. Don't let your real estate website design hold you back any longer.