blog

  • 5 Things Your Law Firm Needs For Solid Lead Conversion

    Taking a prospective client and turning them into a paying client, otherwise known as lead conversion, is one of the most powerful tools for increasing revenue. Increasing the number of leads you get both online and offline can be a good thing. But learning steps for lead conversion for your law firm is even more important. If your office is struggling, rest assured that there are a number of simple ways to get those numbers up.
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  • Boost The Response Rate Of Your Marketing Emails With These 3 Simple Tips

    Whether you are the marketing manager of a large ecommerce corporation or the owner of a small online business just trying to get the word out about your company, email marketing is likely something that has come up. While most businesses do at least try to implement email marketing strategies into their business plan, few actually do so in a way which leads to substantial changes in web traffic.  So how do you ensure that the effort you put into creating and sending marketing emails actually generates a response?
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  • Questions To Ask Developers Before Hiring Them To Design Your Custom Software

    You might be investigating custom software to help your business run more effectively. Custom software that is developed specifically for your company can allow you and your employees to complete tasks more quickly because it is formulated only for your specific needs. However, if you have never contracted a company to do this type of work, you might not know the right questions to ensure that you select a web design firm that can give you what you need.
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  • Selling Your Website? 3 Tips To Help You Make The Most From It

    If you have a website and want to sell it, it can bring in a lot of money for you if you go about it the right way. You have worked hard building your site up, and it would be a shame to sell it for much less than what it is worth. Below are some tips that will help you get the most money out of your website that you can.
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  • Getting Your Small Bakery Off The Ground: Marketing Strategies For You

    When you decide to open your small business bakery, your first major concern is to ensure that your baked goods are the best around. However, after you have your products down, the other half of the equation takes prevalence. This is, of course, the need for customers, and a lot of them. In order to get customers, you need to design a marketing campaign that will draw them in. So, get to know some of the ways that you can begin your marketing campaign that will not cost you a great deal of money but will bring in the customers that you need for your bakery to get off the ground.
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  • What To Look For In Great Telemarketing Reps

    Telemarketing is a tricky field. People who work as telemarketers have to be both patient and engaging. They have to know how to "read" people over the phone and sell a pitch without sounding too pressuring. When you are looking to hire telemarketers to promote your own business or product, you want to choose people who care about your brand. After all, the voice on the other end of the phone can make or break business from the customer's point of view.
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  • Answering Two Common Concerns About Using Content Marketing For Your Business

    There are few tools that can provide your business with greater access to potential customers than the internet. However, there are many small business leaders that may not have the money for large-scale advertising buys, but this does not mean that they will have to go without the benefits of this medium. Content marketing is designed for those that are needing to advertise online but that have limited resources.  Is All Content Marketing Only Done With Unique Works?
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  • 4 Tips for Selecting an Online Marketing Service

    If you've ever opened a small business, particularly one that relies on Internet transactions, then you probably already know that online marketing can be a full time job in itself. You also know that creating and posting to social media may not cast a wide enough net to successfully promote your product. Posting ads to Google, Twitter, and Facebook can be costly and yield few results if you don't have a marketing background.
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  • 5 Of The Biggest Mistakes You Can Make During Video Production For Email Marketing

    Regardless of the type of business that you are in, reaching out to potential customers regularly is the only way to keep your business growing and there is no better way to do that than through video email marketing. The first stages of this process is video production, and this is also the first opportunity you have to make sure you avoid some pretty major mistakes. Here are five big mistakes you should avoid during video production for email marketing.
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